Refrigiwear - Pitti Trade Show, Firenze (ITA)
During the Pitti Immagine Uomo trade show in Florence at the Fortezza da Basso, 12 to 15 January 2010, was made a 3D mapping video projection with the aim to present by an innovative and alternative way the fall-winter 2010-2011 Refrigiwear collection, known Italian brand of clothing. The video mapping was developed in the closed space within the stand specifically designed to give the feeling of entering a Refrigiwear environment completely moving. The clothes were partially covered with some play of light in order to emphasize some of their technical and conceptual issues. Behind them, alternately, a urban black and white video inspired to New York 50's to present the line "Luxury" and a color video depicting an adventure arctic scenario, with snow and ice, to show the line "Active". Music and sounds created specifically emphasized carefully the distinction between the scenarios. For each garment projected technical features and key points of the collection.