Almax Spa - Dusserldorf (GER)

“Living mannequin” is a 3d mapping video projection commissioned by Almax Spa, leader global manufacturer of mannequins based in Mariano Comense (Como, Italy). Forced to face unfavorable market conditions, Almax wanted to stand out in a context where the quality is not enough to make a difference by investing their mannequin of an experiential and emotional dimension and highlighting a feature not seen the most: life. A life given through light and sound which was created this 3D mapping video projection that has made the Almax stand the most visited and appreciated throughout the Euroshop 2011 fair. Life developed with clear references to the movie world, where, indeed, any object can come to life, express itself, live. A mannequin, thus, is no longer just a mannequin, but it is a vehicle, a tool that allows you to amplify the identification of the final consumer with a fashion product. How? By creating an emotional link between the consumer and the mannequins themselves.