D'uomo
IGP Decaux / Ammiro Y2K / Archdiocese of Milan - Piazza del Duomo, Milan (ITA)
D'uomo is a synaesthetic work carried out by Project-On on February 28th, 2012 on Duomo, the Cathedral of Milan, with video mapping techniques, on behalf of IGPDecaux and Ammiro Y2K, in cooperation with the Archdiocese of Milan. It is a metaphysical view of man, inspired by the architecture of the building, talking about the dichotomy Man-Woman and Light-Shadow projected in the development of the social individual. Man, as a sprout, discovers the space by touching interpreting constructing and deconstructing. The individual is represented as a creative light born from the union of the two archetypes of male and female, inspired by the genesis depicted in the decoration of the Cathedral. The light just started to move, discovering its size and starting to change, then multiplying in a harmonious waltz of 4 arches which dance on the surface , increasing up to become a view of the city (a glimpse of the surrounding map of Milan Cathedral) as ultimate symbol of social architecture. At the peak of its development, the light then investigates architecture that points to the elevation, describing the interior, stained glass and the magnificence of its structure to switch-off the engine and bring the viewer into a dynamic phase of transformation from chaotic to surreal-synthetic mathematical abstraction ordered up to the synthesis of the eternal relationship between light and shadow. All in full respect of religious and symbolic significance of the Duomo, as the philosophy of customer IGPDecaux with the motto which closes the work: “WHAT IT’S WORTH IT TO BE DONE IT IS WORTH IT TO BE WELL DONE!”