Firefox - Rome (ITA)
On 8 November, the fox of fire has spread to Rome and has colored in an absolutely spectacular way. The occasion was important and worthy of being celebrated in an alternative way: the 5th anniversary of Firefox, the well known open source browsers. As stated by the official press release: "Firefox [has come] the center of Rome offered her thanks to the vehicle by Video Raids, performance art created by Verbo, internationally renowned street artist, fusing together the expressive urgency of his street art with the communicative potential of visual electronic arts. Un artistic and radical innovation of old patterns of communication developed by Project-On and nois3lab for Firefox, merger expressive urgency of street art with the communicative potential of electronic visual arts". Behind the video raids were Project-On and nois3lab, under the artistic direction of Verbo. The event was also followed by Nstreet, the new community powered by Nokia, the media partner of the event. 55 strategic points have been reached in Rome, generating wonder and great interest from casual viewers.